Was Jasmine Food Corporation caught on a viral video repackaging local rice as imported rice to make more profit?!
Take a look at the viral video, and find out what the facts really are!
Claim : Jasmine Was Caught Repackaging Local Rice As Imported Rice!
A video has gone viral on WhatsApp and social media, with people claiming that it shows Jasmine Food Corporation repacking local rice as imported rice to make more profit. Here are two examples circulating on WhatsApp:
Cheap rice is being re-bagged as imported rice. Another scam by greedy traders. Please viral this. Location – Kuala Kurau This is exactly what’s happening !! From previously RM 25 per bag of 10 kg now it’s RM 39 for 5 kg claiming imported rice
Cheap rice is being re-bagged as imported rice. Another scam by greedy traders. Please viral this. Location – Kuala Kurau
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Truth : Jasmine Food Did Not Repackage Local Rice As Imported Rice
This is yet another example of FAKE NEWS circulating on WhatsApp and social media, and here are the reasons why…
Fact #1 : Video Appears To Originate In TikTok
The two video examples I received appear to have been originally posted on TikTok by @azizcheani145 on 4 September 2023.
The TikTok account did not include any information, or description, with his video. So the messages that accompany the viral video in WhatsApp and social media do not appear to originate from that TikTok account.
Fact #2 : Video Was Recorded In Kedah
The messages accompanying the video claimed that it was recorded in Kuala Kurau, Perak. That’s not true.
On 4 September 2023, Jasmine Food Corporation (JFC) confirmed that the video was recorded at its factory located in Tunjang, Alor Setar, Kedah. JFC also stated that the video was recorded on Saturday, 2 September 2023.
Fact #3 : Video Shows Imported Rice
The video does not show bags of local rice being poured out, to be repackaged as imported rice.
If you look carefully, there are two types of packaging visible. They both have a blue Imported White Rice (Beras Putih Import – BPI) logo.
Jasmine Food Corporation confirmed the two types of packaging are for their Jasmine Super Special Import and Jasmine Sawah Mas (imported) rice.
Therefore, the claim that JFC was repackaging local white rice to resell as more expensive imported white rice is false.
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Fact #4 : JFC Was Repackaging Rice
According to JFC, the video actually shows the repackaging of rice that stores and supermarkets have returned because the bags were torn, or contain (excess) broken rice.
JFC said that this repackaging process is a normal procedure to ensure that the quality of their rice, as part of their replacement policy to wholesalers for rice that do not meet quality standards.
Fact #5 : JFC Issued A Public Statement
On 4 September 2023, Jasmine Food Corporation (JFC) issued this public statement to clarify the video. Here is the machine translation of their statement, and their original statement in Bahasa Malaysia:
ABOUT VIRAL VIDEOS ON SOCIAL MEDIA CONCERNING PACKAGING OF LOCAL RICE INTO IMPORTED RICE
04 September, Shah Alam – Jasmine Food Corporation Sdn. Bhd. (JFC) takes seriously the spread of videos on social media and claims that local rice has been repackaged as imported rice.
The JFC confirmed that the viral video was recorded inside the Jasmine factory in Tunjang, Alor Setar, Kedah on 2 September 2023 (Saturday). However, the claim that the opened rice package is local rice as stated in the video is NOT TRUE. Instead it is Imported White Rice (BPI).
BP repackaging is a normal process when there is an incident of broken rice or dusty rice when the rice is in the store and supermarket. This process is made to ensure that the quality of rice produced by JFC is always in good condition when purchased by our customers. JFC practices a replacement policy to wholesalers for rice that does not meet the quality and standards set by the authorities.
The public is advised not to spread false information or make any speculations that may cause confusion. The JFC does not hesitate to take legal action against those who try to discredit the company.
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Dr. Adrian Wong has been writing about tech and science since 1997, even publishing a book with Prentice Hall called Breaking Through The BIOS Barrier (ISBN 978-0131455368) while in medical school.
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