Today, 11street is accelerating its cross-border trading growth by launching the ‘Shocking? YES!’ campaign. The campaign encompasses a plethora of local and international products, and aims to spur the growth of the e-commerce industry in the country.
The 11street Shocking? YES! Sales Campaign
By collaborating with thousands of locally established and globally recognised brands, the launch of 11street’s year-end online shopping campaign – ‘Shocking? YES!’ – will introduce 100,000 Lowest Price Guaranteed products and free shipping for purchase above RM29 under the Shocking Deals section beginning 1 November 2017 and ending 31 December 2017, with over thousands of sellers and international brands to shop from.
During the campaign, consumers will enjoy a range of products from global participating brands, namely Globalegrow (a public listed brand on the Shenzhen Stock Exchange with market capitalisation exceeding US$3 billion); Anker and Aukey (top ranking global Amazon sellers leading in the charging category, and consumer electronics and mobile tech accessories respectively, in more than 20 countries including the USA, Japan and Europe); Hada Labo (number 1 face lotion in Japan, with one bottle purchased every two seconds); OLENS (number 1 cosmetic lens supplier in Korea); MamyPoko; and Samsung, to name a few.
Other participating brands include Banggood, Banila Co., Bluelans, Caring Pharmacy, CJ WOW Shop, Courts, Lotte, Mamonde, Nongshim, Skechers, Tesco, UEB Technology, and many others.
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The Cross-Border Trading Scene In Malaysia
Through the campaign, 11street also announces its ambition to achieve at least 50% increase in Gross Merchandising Volume (GMV) and cross-border trading. The online marketplace also revealed that its total order for China products grew by 9 times this year, with 70% of these orders falling under the home improvement and personal care categories. To date, 11street has more than 40,000 sellers on board, with over 13 million listed products on its platform, averaging 16 million monthly visits.
Global products of the highest demand were items such as car camera, cosmetic make-up bag, travel bag and electronic gadgets, so with this information and through their market insights, 11street is en route to execute campaigns that benefits consumers with a wider product variety, yet continues to boost the growth of e-commerce in Malaysia.
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