In view of the coming Olympic Winter Games PyeongChang 2018, Samsung prepared a short feature film entitled Julian and His Magical Skates, as a special tribute to Malaysia’s first national figure skater – Julian Yee. Amazingly, the entire video was recorded and illustrated on the Samsung Galaxy Note8, with its S Pen!
Samsung Presents Julian And His Magical Skates!
To Samsung, the phrase Do What You Can’t carries a very profound meaning – to never be complacent, to keep defying barriers, and ultimately achieving the impossible.
“Julian and His Magical Skates” is the telling of Julian’s journey to the Olympic Winter Games PyeongChang 2018, and a reiteration of Samsung’s “Do What You Can’t” message to inspire others to break barriers to fuel meaningful progress and realise their dreams.
Samsung jumped at the chance to support Julian Yee, because he is a prime example of what it means to Do What You Can’t. Against all odds, Julian is today an Olympic contender in a sport that isn’t even common in Malaysia.
The Production Of The Video
The video was fully recorded and illustrated with the Samsung Galaxy Note8 and its S Pen.
Mr Chan Woei Hern, Executive Creative Director of Ensemble Worldwide Malaysia, who was commissioned to produce this brand film, shared that,
“The best technologies are often the simplest ones. Like a pair of skates or the S Pen. Two seemingly ordinary tools, but in the right hands or in Julian’s case, feet, it can capture people’s attention and imagination.
As we heard Julian’s story, we wanted to get into the mood of Do What You Can’t as well. And that meant scripting, sketching and creating the story entirely from scratch with a Galaxy Note8 and S Pen.
That’s the magic of technology at work. We’ll be releasing a behind-the-scenes video soon, shot entirely on a Galaxy Note8 as well, so everyone can experience the journey as we brought the video to life.”