Maxis eKelas CSR Programme Revealed

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Last week, Maxis revealed their flagship corporate social responsibility (CSR) programme – Maxis eKelas. Leveraging on the Internet, Maxis eKelas is an after-school digital learning initiative that aims to improve the academic performance of students in the rural and urban poor communities in Malaysia.

Maxis eKelas CSR Programme Revealed


Maxis eKelas Revealed

The Maxis eKelas offers students in rural and urban poor communities better access to quality education. It does this by giving them access to experienced teachers through live video tutorials, followed by access to highly-interactive digital content. The programme focuses on three critical subjects – Science, Mathematics and English for Form 1, 2 and 3 students.

Maxis had actually completed a pilot run of eKelas for the past one year at ten Pusat Internet 1Malaysia in Kedah, Kelantan, Selangor, Putrajaya, Sarawak and Negeri Sembilan. The pilot Maxis eKelas programme delivered 450 hours of live tutorials to about 1,200 students in the 3 core subjects.

Of course, Maxis eKelas is not just about lessons. To make learning interesting, there are fun and exciting activities like group work, quizzes, competitions, holiday camps and motivational talks. All of these activities are conducted by volunteers from within Maxis.

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Maxis eKelas Launched

Yang Bahagia Dato’ Mohd Ali Hanafiah, Chief sector, Communications and Digital Ecosystem Cluster of the Malaysian Communications and Multimedia Commission (MCMC) officially launched the Maxis eKelas programme, with 45 eKelas students from the pilot run in attendance.

Maxis eKelas CSR Programme Revealed

Following its launch, the Maxis eKelas programme will be extended to all 118 Pusat Internet 1Malaysia under Maxis’ care. Maxis aims to reach 100,000 students over the next 5 years through this initiative.

“Education is important. It allows us to equip our children to thrive in the future and give them the highest chance to live up to their fullest potential.  Through technology we will be able to provide students with interactive educational support and eKelas is making remote learning a reality for students. We are proud to be the first company to bring e-learning as a structured, after-school learning programme to Pusat Internet 1Malaysia,” said Mariam Bevi Batcha, Maxis’ Head of Corporate Affairs.


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