When ASUS announced that Korean superstar Gong Yoo is the brand ambassador for the ASUS ZenFone 4 smartphones, they also announced that he would grace the ASUS ZenFone 4 launch event. We were amongst the lucky few to be flown to Taipei for the “We Love Photo” event. Join us for our complete coverage of the ASUS ZenFone 4 “We Love Photo” launch event!
With six videos and five smartphones in this one event, we divided the coverage into smaller, more manageable chunks :
- We Love Photo?
- The ASUS “We Love Photo” Event
- The ASUS ZenFone 4 Selfie Series
- ZenUI 4.0 & The ASUS ZenFone 4 Series
- Specifications & Prices
- The Gong Yoo Madness Begins!
- More Event Photos
We Love Photo?
ASUS called it the “We Love Photo” event because the new ZenFone 4 family of smartphones is all about mobile photography. In fact, this is the first family of smartphones in the world to feature dual-lens cameras in every single model!
We earlier shared with you the specifications and our hands-on previews of the five ASUS ZenFone 4 models. If not, well, check them out below :
- The ASUS ZenFone 4 Pro (ZS551KL) Hands-On Preview
- The ASUS ZenFone 4 (ZE554KL) Hands-On Preview
- The ASUS ZenFone 4 Selfie Pro (ZD552KL) Hands-On Preview
- The ASUS ZenFone 4 Selfie (ZD553KL) Hands-On Preview
- The ASUS ZenFone 4 Max Pro (ZC554KL) Hands-On Preview
Although the many models may be confusing, they are very simply divided into three categories. The Selfie series is designed to offer the ultimate selfie photographic capabilities, while the Max series is focused on battery life. The main series (without Selfie or Max) focus on the main camera capabilities.
The ASUS “We Love Photo” Event
The ASUS ZenFone 4 “We Love Photo” launch event was slated to start at 2 PM on 17 August 2017. But guess what – Gong Yoo’s fans started queuing outside the Next TV Studio in downtown Taipei 12 hours early – at 2 AM in the morning! About a hundred of his fans were permitted to join us in the event hall, while the others had to wait outside in specially-erected tents. Look at how crowded the hall was!
The “We Love Photo” event kicked off with a pre-launch show, followed by a welcome speech by ASUS Chairman Jonney Shih.
The ASUS ZenFone 4 Selfie Series
ASUS Design Director Jen Chuang then revealed the key features of the ASUS ZenFone 4 Selfie smartphones. These are designed to offer the ultimate selfie photography capabilities, so they all boast a dual-lens camera in the front!
ZenUI 4.0 & The ASUS ZenFone 4 Series
ASUS Head of Global Content Marketing Marcel Campos then talked about the new ASUS ZenUI 4.0. He revealed that not only will the new ASUS ZenFone 4 smartphones be upgraded to Android Oreo with ZenUI 4.0, the entire ZenFone 3 series will also receive the same upgrade!
He then shared the key features of the mainline ASUS ZenFone 4 smartphones. As every ASUS ZenFone 4 smartphone is powered by a Qualcomm Snapdragon processor, he also invited ST Liew, VP & President of Qualcomm Taiwan, to talk about Qualcomm’s partnership with ASUS.