On 3 November 2016, Fujifilm officially launched the Fujifilm X-A3 mirrorless camera, as well as their first Wonder Photo Shop here in Malaysia. As the new Fujifilm X-A3 is targeted at the selfie-obsessed younger generation, Fujifilm collaborated with Hatta Dolmat, the award-winning Malaysian fashion designer, to showcase the X-A3 camera with his latest creations in a fashion show in Sunway Pyramid.
The Fujifilm X-A3 & Wonder Photo Shop Revealed
The event kicked off with the Managing Director of Fujifilm Malaysia, Mr. Yoshitaka Nakamura, revealing details of the new Fujifilm X-A3 and Wonder Photo Shop. He also revealed the limited-edition Harajuku Kit, and Fujifilm’s brand ambassador for 2016 and 2017 – Malaysian national artistic gymnast Farah Ann Abdul Hadi.
The Fujifilm X-A3 @ The Hatta Dolmat Fashion Show
The new Fujifilm X-A3 mirrorless cameras were then revealed by models at a special Hatta Dolmat fashion show. Fujifilm also collaborated with Hatta Dolmat to produce the FUJIFILM X HATTA collection, which comes with an exclusive and limited-edition Hatta Dolmat t-shirt and camera neck strap.
The Fujifilm X-A3
The Fujifilm X-A3 mirrorless camera features a retro design with 3 colour options – silver, brown and pink. With a 3″ touch screen LCD display that tilts 180 degrees, it allows for selfies to be easily taken. But it’s more than just a selfie camera. The Fujifilm X-A3 boasts a new 24 megapixel sensor, and Fujifilm’s proprietary colour reproduction technology.
It also has built-in WiFi connectivity, which allows you to easily connect to wireless printers, like the Fujifilm Instax SHARE printer. Or you can connect your smartphone or tablet to the X-A3 to copy out files, or remotely control it.
The Fujifilm X-A3 will retail for RM 2,888 (~US$ 699), including the Fujinon XC 16-50mm f/3.5-5.6 OIS II lens.
The Wonder Photo Shop
The Wonder Photo Shop is the first-of-its-kind concept store in Malaysia that offers direct printing from smartphones. Their Wonder Print Stations allow customers to turn their prints into personalised DIY art works, which can be used as gifts and keepsakes.
In conjunction with the launch of the Wonder Photo Shop, Fujifilm introduced a special promotional set – the Harajuku Kit. It comprises of a Mini 8 camera, a mini album, a pack of film, gift cards and a mini acrylic photo frame for just RM 328 (~US$ 79).