We were invited to the ASUS Zensation event on the 13th of January 2016 for the official launch and first look of the ASUS ZenFone Zoom smartphone. Thanks to a unique periscope arrangement of the 10-element Hoya lens array, the ASUS ZenFone Zoom is the world’s thinnest smartphone to feature an actual optical zoom lens! Join us as we take a look at this exciting new smartphone from ASUS.

 

Launching The ASUS ZenFone Zoom

ASUS held the exclusive media launch event at the swanky Pan-Asian restaurant, Ruyi & Lyn in Bangsar.

In this video, Li Huai Pin, Country Product Manager (Smartphone) from ASUS Malaysia gives us a technical briefing of the new ASUS ZenFone Zoom smartphone. He also revealed that the new ASUS ZenFone Zoom smartphone will be priced at RM 2,099 (~US$ 489) and available for sale by the end of January 2016.

Then Peter Tan, an award-winning photographer and photography judge, shared his experience trying out the ASUS ZenFone Zoom‘s photographic capability for the previous 4 days. He also showed off the various photos he took with the ZenFone Zoom, to demonstrate its photographic prowess.

Now, let’s take a closer look at the new ASUS ZenFone Zoom smartphone in the next page!