At the first showing of Avengers: Infinity War in Singapore, ACE Pacific Group and F-Secure signed a distribution agreement for the APAC region. We spoke to both ACE Pacific and F-Secure about this expansive new distribution agreement. Here is everything you need to know about ACE Pacific’s partnership with F-Secure.
F-Secure In Asia Pacific
The Asia Pacific region has been a hotbed of cybersecurity activity in recent years, with increased awareness and government initiatives spurring investment and expansion. It does not help that the region is increasingly becoming a very attractive target for cybercriminals of all types.
F-Secure itself is no stranger to the region, establishing its Security Lab operations in Kuala Lumpur, Malaysia, 12 years ago. In 2016, they expanded it into their cybersecurity hub for the entire Asia Pacific region, with more than 170 research and development engineers.
ACE Pacific Group To Offer F-Secure Cybersecurity Solutions
This region-wide agreement allows F-Secure to leverage ACE Pacific Group’s extensive distribution network for greater reach. ACE Pacific will be more than just a distributor of F-Secure’s products. They aim to focus on the enterprise market, where they can offer cybersecurity solutions using F-Secure products.
“We have always been on the look-out for new and interesting technologies to complement our current cybersecurity portfolio. F-Secure has some products that fit very nicely into our cybersecurity solutions. After getting to know each other and evaluating their products over the past few months, we both agreed to this partnership,” said Danny Tan, ACE Pacific Group APAC Director.
Although ACE Pacific will have free rein to distribute all F-Secure products, they will be focusing on the high-end, value-added services, which would allow them to demonstrate their expertise.
We are very interested in the F-Secure RADAR vulnerability scanner, RADAR vulnerability scanner and in particular, the F-Secure cloud protection plug-in for SalesForce, which is the only such solution in the world, added Tan.
The non-exclusive distribution agreement currently covers the entire ASEAN region. ACE Pacific will focus on the six countries they already have a footprint in – Hong Kong, Taiwan, Malaysia, Singapore, Indonesia and Thailand. ACE Pacific recently opened an office in Australia, but they are only looking to offer their F-Secure solutions in the second phase of the partnership.
“As our portfolio becomes more advanced, we need more partners like ACE Pacific that can offer the kind of upmarket expertise to complement F-Secure’s cybersecurity products,” said Keith Martin, F-Secure Regional Director for APAC and Japan.
Martin also emphasised that for F-Secure, the ASEAN and Indian markets have the most growth rates, with the most growth potential. In particular, the ASEAN region is a tremendous area of growth for F-Secure in the high-end spectrum of the market.
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