The 2017 HP A3 Multi-Function Printers Revealed!

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HP recently announced their next-generation A3 multifunction printers (MFPs) in Southeast Asia. The 54 new HP A3 printers include enterprise-class A3 MFPs that are designed to protect themselves in the face of growing cyber-attacks on businesses.

The new 2017 HP A3 multi-function printer range not only offers advanced security features, they also feature the HP PageWide printing technology, and longer device uptime through HP’s Smart Device Services technology.

The 2017 HP A3 Multi-Function Printers Revealed!


The 2017 HP A3 Multi-Function Printers Revealed!

In this presentation, Yap Phei Leen explains the key features of the 2017 HP A3 printers, that are divided into colour and monochrome options with four speed classes – 25 PPM, 35 PPM, 45 PPM and the high-speed 55 PPM class.

Then her colleague, James Liew, shows off The Wolf: Season 2 before talking about the new security features in the 2017 HP A3 printers.

Advancing security and protecting networks

The 2017 HP A3 printers are embedded with advanced security features to combat the growing cybersecurity threats targeting business MFPs. With HP Sure Start, whitelisting and run-time intrusion detection, HP enterprise-class MFPs will automatically trigger a reboot in the event of an attack or any anomaly.

When an attack targets the BIOS, firmware or run-time memory, HP enterprise-class MFPs can also generate alerts in syslog format and notify IT managers via Security Information and Event Management (SIEM) tools.

To showcase these new security features, HP launched The Wolf: Season 2 as part of its global initiative to elevate awareness of the security risks facing businesses and consumers. Making its debut in Cannes this year, The Wolf: Season 2 builds on the dramatic first season starring award-winning actor Christian Slater as a fictional hacker targeting the healthcare industry’s highly sensitive data records.

Cloud-based innovation and reduced costs

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The 2017 HP A3 MFPs – including three PageWide printers and thirteen LaserJet printers – benefit from the new HP Smart Device Services (SDS) cloud-based service optimization platform. The SDS is a proprietary platform that integrates advanced diagnostics, device specific troubleshooting and remote remediation capabilities into the industry leading MPS tool sets resellers use today.

The HP PageWide Pro devices make color printing more affordable, while providing best-in-class print speeds. The single and multifunction devices have print speeds ranging from 35 ppm to 60 ppm (up to 80 ppm in General Office mode). PageWide technology is also more sustainable – consuming up to 1/7th the energy of competing color laser machines in the same class while producing significantly less packaging waste associated with supplies and long life consumables.


The 2017 HP A3 Multi-Function Printer Availability

The 2017 HP A3 MFPs are available through qualified channel partners, or directly through HP Malaysia right now.

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