Samsung Malaysia launched the new Samsung Galaxy A Series (2016) smartphones to great fanfare at Sunway Pyramid yesterday. The new Galaxy A Series looks and feels eerily identical to the elegant Samsung Galaxy S6, yet is significantly cheaper. If you always wanted a Galaxy S6 but could not afford one, you will definitely want to check out the new Galaxy A series.
Fittingly, Samsung chose the elegant Choo Mei Sze and the fun Samsung Malaysia’s Mobile Division Product Manager, Go Benn Lee, to launch the new Galaxy A smartphones which are targeted at the hip youth market.
The Samsung Galaxy A Series (2016)
Kuala Lumpur, January 28, 2016 – Samsung Malaysia Electronics today is proud to unveil its latest Galaxy A Series (2016) smartphones in a unique lifestyle setting to underline the device’s core properties of camera and storage features.
Boasting the brand’s latest in innovative design and technology, the Galaxy A Series (2016) offers Malaysian consumers a platform to express their individuality with powerful performance in three screen size options: 5.5-inch for the A7, 5.2-inch for the A5 and 4.7-inch for the A3.
The Galaxy A Series (2016) continues the latest Samsung Galaxy design heritage, combining metal and glass to create a beautifully harmonious premium design. With superior viewing experience through a larger screen size, narrower bezel of 2.7mm and combined with improved battery life, the device has never been a better fit in the user’s hand.
All three variants come equipped with an enhanced camera system for both brighter and clearer photos and videos. This advanced system includes Optical Image Stabilization (OIS)* on the front camera to prevent image blurring, as well as a front and rear F1.9 lens to allow users to take the optimum photos in low light conditions.
Additionally, the stylish smartphone is also equipped with a Quick Launch feature – double clicking the home button launches the camera in less than a second. Consumers can also take their best selfie yet with features including Wide Selfie, Palm Selfie and Beautifying Effects.
A leap from its predecessor, the new Galaxy A Series (2016) comes with a built-in memory of 16GB and a microSD slot that can add up to 128GB of external memory.
Available in Black, Gold, White and Pink Gold colour options, the new and refreshed Galaxy A Series (2016) is available at all Samsung brand stores nationwide from 28 January 2016 onwards at a recommended retail price of RM1,899 / ~US$439 (Galaxy A7 2016), RM1,599 / ~US$369 (Galaxy A5 2016), and RM1,299 / ~US$299 (Galaxy A3 2016) inclusive of GST.
From today until 31st January 2016, there will be a roadshow at Sunway Pyramid’s Blue Concourse for the general public to experience the features that the Galaxy A Series (2016) has to offer. A number of units are up for grabs for lucky winners.
* Available in A7 and A5 models only.