Maxis ONEder Parent Celebrates Single Parents!

All parents are awesome, but single parents are doubly-so, because they have to play dual roles – a challenge that most of us can only imagine. In celebration of Mother’s Day and Father’s Day this year, Maxis is paying tribute to single parents with the new ONEder Parent campaign.

Maxis ONEder Parent Celebrates Single Parents!

 

The Maxis ONEder Parent Campaign

Maxis is celebrating Mother’s Day, Father’s Day and Parent’s Day by paying tribute to single parents – both mothers and fathers – with their ONEder Parent campaign. Here is an awesome video about a single dad learning to understand his young daughter.

Maxis ONEder Parent x Parents Without Partners

As part of the campaign, Maxis is teaming up with Parents without Partners (PWP), a non-profit organisation that supports and empowers low-income single parents towards achieving financial independence. Maxis will help PWP reach more customers online through Maxis’ eCommerce platform.

Since 2007, PWP has been raising funds for its programmes by operating Jumble Station, a store selling pre-loved donated goods ranging from books, toys and household items to garments and accessories, among others.

As part of the partnership, the Maxis eCommerce team will set up an online store for PWP to create more awareness and drive visits from online shoppers. Maxis will also train the PWP team to set up a digital product library, as well to pack and fulfil orders via tracked courier services. In addition, Maxis will sponsor a year of hosting, maintenance and support of PWP’s ecommerce site.

ONEder Parent Jumble Station

Later this month, Maxis volunteers, MSquad, will be taking part in the ONEder Parent campaign by donating pre-loved clothes, accessories and household items to be sold through the Jumble Station e-store. They will also be volunteering their time to help PWP curate and organise their e-store’s new online inventory.

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