13 July 2016 – Adobe announced that the company was recognized as a Leader in ‘The Forrester Wave : Enterprise Marketing Software Suites, Q2 2016’ report by Forrester Research, Inc. Adobe received the highest scores in current offering and strategy. Through the report, Forrester evaluated the nine most significant enterprise marketing software suites providers across 40 criteria, including current offering, strategy and market presence.
“In today’s digital age, the brands that will be successful must lead with experience and delight customers across touch points,” said Suresh Vittal, Vice President, Adobe Marketing Cloud. “We believe our recognition in Forrester’s reports validates our continued leadership in helping companies transform into Experience Businesses.”
“Adobe balances its direct response marketing capabilities (Campaign, Social and Experience Manager) with advertising capabilities (Audience Manager, Media Optimizer and Primetime), and ties them together with insights (Analytics and Target) as its core services offering. Adobe has assembled a comprehensive portfolio, and B2C marketers have integrated multiple Adobe modules into sophisticated, large-scale marketing technology ecosystems,” stated Forrester in its Enterprise Marketing Software Suites report.
Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience creation and management, testing and targeting, advertising, audience management, video, email, campaign orchestration and social engagement.
Adobe Marketing Cloud’s tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels and customer touch points.
Forrester defines enterprise marketing software suites as “an integrated portfolio of marketing technology products that provide analytics, automation and orchestration of insight-driven customer interactions to support inbound and outbound marketing” and stated in the report, “In the age of the customer, B2C marketers must assemble their own unique marketing technology ecosystems that drive contextually relevant customer experiences.”
Thousands of brands rely on Adobe’s digital marketing solutions, including two-thirds of the Fortune 50 and 10 of the 10 largest media, financial services, auto, wealth management and telecom companies. Adobe Marketing Cloud supports 41 trillion transactions and 4.1 trillion rich media requests per year, and managed 100 billion emails in 2015. Customers include Comcast, DuPont, Fairfax Media New Zealand, Hyatt Hotels Corporation, John Lewis, Lenovo, L’Occitane, MGM Resorts International, NBC Universal, National Bank of Abu Dhabi, NetApp, Renault, The Royal Bank of Scotland, Scottrade, T-Mobile, Tumi, Vodafone Ireland and more.
Adobe was also recognized as a Leader in “The Forrester Wave: Cross-Channel Campaign Management, Q2 2016.” Forrester evaluated the 15 most significant cross-channel campaign management vendors and Adobe received the highest scores in current offering and strategy. Adobe Campaign, Adobe’s cross-channel campaign management offering, enables brands to drastically improve customer engagement across email, web, social, display and mobile channels, as well as offline channels such as direct mail and point of sale.