Google Pixelbook Is Dead, But Chromebook Lives On!

Google just cancelled their next Pixelbook, and dissolved the team behind it, but don’t worry – the Chromebook lives on!

 

Google Kills Pixelbook + Dissolves Team

Google just cancelled the next-generation Pixelbook laptop that was supposed to debut next year. They also dissolved the team developing it, and transferred its members to other teams.

This sudden decision came after Google said in May 2022 that it planned to continue its Pixelbook laptop business.

Then in July, Google CEO Sundar Pichai said that he wanted to slow down hiring and cut some projects :

In some cases, that means consolidating where investments overlap and streamlining processes. In other cases, that means pausing development and re-deploying resources to higher priority areas.

It looks like Google decided that their next Pixelbook would be a waste of resources, and killed it to shift their resources elsewhere.

 

Google Pixelbook Is Dead, But Chromebook Lives On!

While there will no longer be a new Pixelbook laptop in 2023, that does not mean Google has given up on ChromeOS or Chromebook laptops.

In fact, Google likely canned their Pixelbook project because their OEM partners are doing a great job of producing a plethora of good or even great Chromebook laptops.

As Google hardware chief Rick Osterloh pointed out at Google I/O 2022 in May, the Chromebook market had matured and would last a long time.

Google have always developed hardware as a way to push the envelope, and to show its partners what can be achieved. It doesn’t benefit Google to directly compete with its partners.

Now that OEM partners like Acer, Lenovo and HP are offering Chromebook laptops in a wide range of price points and configurations, it just doesn’t make sense for Google to muddle the market with a new Pixelbook.

 

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Dr. Adrian Wong has been writing about tech and science since 1997, even publishing a book with Prentice Hall called Breaking Through The BIOS Barrier (ISBN 978-0131455368) while in medical school.

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