Famed Filipino rum company, Tanduay, invited us to their main distillery in Manila to showcase their latest digital transformation initiative with SAP S/4HANA. We were also given an exclusive tour of their plant, and privileged to learn how to taste rum from mixologist and Tanduay brand ambassador Lee Watson.
Tanduay Makes The World’s Best-Selling Rum
A 164-year old brand, Tanduay rose from humble beginnings to establish itself as the world’s top-selling rum brand in 2018, taking over the crown long held by Bacardi.
After its acquisition by the Lucio Tan group 30 years ago, the brand underwent plant modernisation and expansions, which greatly increased their production capacity. Today, they have three separate facilities – all ISO-compliant, with the Cabuyao plant recently completing its ISO-9001:2015 certification.
In 2014, Tanduay Distillers Inc. President and CEO, Lucio “Bong” K. Tan Jr, took over the reins of the company. He kickstarted the global expansion of the brand. that ultimately led to Tanduay wresting the crown from Bacardi in just 4 years.
Recently, Tanduay opted to begin their digital transformation by adopting SAP S/4HANA, with seven modules – Materials Management, Production Planning, Warehouse Maintenance, Sales and Distribution, Enterprise Asset Management, Finance and Controlling.
Adopting S/4HANA would allow them to greatly automate their current processes, and cut the number of steps from procurement to the delivery of the final product. It will also allow them to greatly reduce paperwork, and the workload of their staff.
Lee Watson Teaches How To Taste Rum!
Tanduay also took the opportunity to showcase their famous Gold and Silver Asian Rum. They brought in mixologist and Tanduay brand ambassador Lee Watson to teach us how to taste rum. Now you can learn from him, and give it a try too!
The Tanduay Distillery Tour
We were given a tour of their main distillery just outside of metro Manila. If you want to see how they make the world’s most popular rum, you must check out this video!
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