Kroger and Microsoft just announced a collaboration to redefine the customer experience using Kroger Technology products powered by Microsoft Azure. Here is a look at the new Kroger Microsoft RaaS collaboration!
The Kroger-Microsoft RaaS Collaboration Revealed!
As part of the Kroger-Microsoft RaaS (Retail as a Service) collaboration, Kroger and Microsoft will jointly market a commercial RaaS product to the industry, as well as pilot a connected store experience.
Retail as a Service (RaaS)
The Kroger-Microsoft RaaS product is enablement software built by a retailer for retailers, supporting modern retail experiences and harmonizing customers’ digital and physical shopping experiences.
The new Kroger-Microsoft RaaS solution is a Kroger product powered by Microsoft Azure. It offers a suite of capabilities to support KPIs and merchandising plans, collect customer insights, enhance employee productivity, improve out-of-stocks, better the customer experience, and allow for hyper personalisation using proprietary technology.
Future commercial products include: Scan, Bag, Go; Virtual Store Manager; sensor network; and connectors to corporate systems like point-of-sale, and inventory management, tag and merchandising systems.
Connected Store Experience Pilot
The Kroger Technology team has developed a smart technology system, powered by Microsoft Azure and connected by IoT sensors, to transform two pilot stores.
They will leverage RaaS, establishing a way to quickly add innovations to create new customer experiences, enable higher levels of personalisation through insights and enhance store associate productivity.
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