IDEA 2020 : Samsung Wins 48 Awards!

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Samsung Electronics just announced that they won 48 awards at IDEA 2020 – the International Design Excellence Awards 2020!

Their sweep of awards includes one Gold award, four Silver awards, four Bronze awards and one Best-in-Show award!


IDEA 2020 : What Is It?

IDEA 2020 is the 40th iteration of one of the longest running and most prestigious design awards program in the world.

IDEA 2020 : Samsung Wins 48 Awards!

Originally founded to recognise exceptional achievement in industrial design, the program has since grown to highlight design in many connected disciplines including design strategy, branding, digital interaction and so much more.

Every year, design teams across the globe submit thousands of entries, making IDEA one of the largest and most widely anticipated annual awards programs in the world.


IDEA 2020 : Samsung Wins 48 Awards!

Samsung won their 48 IDEA 2020 awards across multiple categories, showcasing their design prowess across a wide swathe of consumer lifestyle products.

BESPOKE Family Hub UX won Gold for delivering user-centric experience using consumer-driven insight. The UX lets users share and create photos and recipes through the refrigerator screen, and remotely access it through mobile apps.

BESPOKE Refrigerator won Silver for its customisable modular design, that lets users choose colours, materials and type of refrigerator fit. This is the same refrigerator that won the Gold award at iF Design Award 2020.

The IDEA 2020 jury also honoured Samsung with Best-in-Show – a special award for BESPOKE Family Hub UX and BESPOKE Refrigerator, recognising their achievements in consumer-centric design excellence.

The Samsung Upcycling Solution for TV Packaging received a Silver award for its customisable packaging box that is being used for The Frame, The Serif and The Sero.

The product packaging was designed to encourage consumers to upcycle the boxes to create innovative pieces of small furniture, like a cat tower, or a TV stand. This packaging solution won the 2020 CES Innovation Awards for its innovative concept.

Awards Samsung Products
Gold BESPOKE Family Hub UX
Silver BESPOKE Refrigerator
Upcycling Solution for TV Packaging
The Serif Visual Identity System
Bronze Samsung Galaxy Fold
Infinite Line Oven
The Sero Visual Identity System
Inclusive IoT


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