Chop Cheong Bee Now A Leader In Smart Farming!

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This is how Chop Cheong Bee has now become a leader in smart farming!


Chop Cheong Bee Now A Leader In Smart Farming!

Datuk Jeffrey Ng Choon Ngee, General Manager of Chop Cheong Bee Sdn Bhd (CCB), recently explained how they are now a leader in smart farming.

Having established CCB in 1997, his business has grown from marketing live chickens, to managing 14 poultry farms throughout Melaka that supply Malaysian consumers with 1.5 million chickens every month!

“Traditionally, poultry farming was done manually, with plenty of people overseeing the poultry farms. This method poses numerous risks such as diseases and contact between human and chickens,” he said.

“We use technology to improve poultry farming methods and elevate our production efficiency and output. Our aim was to provide the best care possible for the chickens while minimising the risks of poor production and mortality to reduce the operational costs.”

As a result, CCB was able to establish numerous poultry farms, with the objective of turning those farms into profitable assets with high profit margins.

Chop Cheong Bee Now A Leader In Smart Farming!

Among the solutions they implemented was the SAP Business One (B1) business management software, which allowed them to connect and and streamline processes for greater efficiency.

CCB has also implemented Internet-of-Things (IoT) technologies. Data from sensors can be streamed in real-time; such as the amount of feeds and water consumed by the chickens, the ambient temperature and lighting exposure, as well as changes in chickens’ weight and so on.

“The best part about the system is that the workers do not need to be there physically to know all this information. Using a smartphone, the worker can just snap pictures or take videos of the farm, the houses and the chicken and immediately consult with the veterinary experts via text messages or video calls,” explained Datuk Jeffrey. “Our operations are now more efficient than ever before.”


Chop Cheong Bee @ SAP Roundtable With Mydin

Datuk Jeffrey was speaking at a media roundtable organised by SAP entitled A Growing ASEAN, A Hungry Population: Building Resilient and Sustainable Food Supply Chains’ held recently.

Also in attendance was Mydin Mohamed Holdings Berhad IT Director Malik Murad Ali who shared on how this homegrown Halal hypermarket and retail chain grew from being a store in Kelantan in 1957 to a nationwide network of more than 50 stores, presence in seven major malls and multiple retail outlets.

Mydin had also digitised its processes to realise greater productivity and efficiencies.

Meanwhile, SAP Malaysia Managing Director Hong Kok Cheong who had hosted the Malaysian session said that tackling food waste in Southeast Asia and Malaysia is an issue should be prioritised.

COVID-19 Food Safety : Fruits, Vegetables, Takeouts

“There is a growing need for safe, and fresh food and the answer is greater digitalisation efforts and integration, collaboration across industry players – and gaining visibility into where products come from, how long they’ve been in transit, and when they’re set to expire. Retailers and suppliers need to document the who’s, what’s, where’s, and when’s of every aspect of the food supply chain, not only for consumer safety and protecting their brands – so that there’s more accurate traceability standards,” said Hong.

All this leads to supply chain visibility – and more efficient direction of the region’s food sources, especially when it comes to fresh produce.

“Businesses need to have a ‘digital core’ to become intelligent enterprises with streamlined efficiency across operations, integrate with partners and suppliers. This way there’s accountability to stakeholders and consumers – track and manage sustainability, coupled with the origin of food being produced,” said Hong.

 Long and short of it all, businesses need better visibility to predict demand, consumer tastes and preferences (via intelligent insights), so they can meet the demand with the optimum resources, and avoid overordering/service that can result in wastage,” concluded Hong.


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Dr. Adrian Wong has been writing about tech and science since 1997, even publishing a book with Prentice Hall called Breaking Through The BIOS Barrier (ISBN 978-0131455368) while in medical school.

He continues to devote countless hours every day writing about tech, medicine and science, in his pursuit of facts in a post-truth world.


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