A local blog (明华网 Ming Hua News) just pissed off the Malaysian tech media fraternity, and MSI, one of the world’s largest computer hardware manufacturers. What Ming Hua News did is a great lesson in what you should NEVER do, if you’re starting up a tech website and actually want it to survive.
In this article, we will detail the numerous “mistakes” he made, and why you should never make the same mistakes. In the past 20 years, we have seen our fair share of jealousy- or arrogance-fueled rage binges. So let us share some advice with those who want to break into the online tech scene.
For easier digestion, we broke the article into six parts :
|What Did Ming Hua News Do? (Part 1)
|What Did Ming Hua News Do? (Part 2)
|What Did Ming Hua News Do? (Part 3)
|What Did Ming Hua News Do? (Part 4)
|What Did Ming Huaw News Do? (Part 5)
|What Should Ming Hua News Have Done?
What Did Ming Hua News Do? (Part 1/5)
1. He Gatecrashed A Pizza Hut Event
On 10 October 2017, Pizza Hut launched their first digital concept store, and invited the Malaysian tech media to the launch event. The Ming Hua News blogger was not invited but gatecrashed the event anyway. It was not his first time either. He gatecrashed a Meizu event earlier as well.
Pro Tip #1 : Don’t gatecrash. Enquire politely with the company hosting the event, or their PR representatives, if you may also attend. Generally, they want more coverage (not less!), and will be glad to host you if they have enough space.
2. He Insulted People For No Reason
For no apparent reason, he complained to random people at the Pizza Hut event that various members of the media were “fat” and “eating like beggars“. Word got around quickly that this new kid on the block not only gatecrashed the event, but was being exceedingly and unnecessarily rude.
Pro Tip #2 : It’s suicide socially and professionally to call your peers “fat” and “eating like beggars”, even if they are truly fat slobs eating like beggars. Instead, slap them on the back with a hearty laugh and say, “Hey, reserve some of the pizza for me, bro!“[adrotate group=”1″]
3. He Plagiarised Two Websites
After attending the event, he committed the greatest faux pas of them all – plagiarising from not one, but two, tech websites. He literally copied (word for word) the Chinese article from MDROID, and the English article from TechNave.
This is beyond comprehension because he could have copied off the official press release. Instead, he chose to copy from other websites, ad verbatim. That naturally turned the Malaysian tech media against him.
Pro Tip #3 : If you are too lazy to write an original copy for an event, most companies provide a nice press release that you can copy and paste to your heart’s content. If you must commit a grievous sin, let it be worthy of a Nobel Prize.
4. He Tried To Gatecrash An MSI Event
Less than a week later, he tried to gatecrash the launch of the world’s largest MSI Concept Store.
MSI organised a morning session for the press, and an afternoon session for the public. Because he was not invited to the media event, he did not know that it started at 10 AM. By the time he arrived, it was over. Yet he insisted on signing in as a member of the media, probably for the goodie bag.
He was informed that the media event was over, and he was not even on the invited list. In fact, no one on the MSI team knew him. But he refused to leave and hung around the counter instead.
Pro Tip #4 : See Pro Tip #1. Forget about the goodie bag. Your reputation is worth FAR MORE than a goodie bag. If they refuse to let you in, or tell you that the event is over, don’t insist on gaining entry or a goodie bag.
Pro Tip #5 : Instead, take the opportunity to introduce yourself and get to know the brand’s team, or their PR representatives.
5. He Harassed MSI Staff For Freebies
After being denied the exquisite pleasure of signing in as a member of the Malaysian media fraternity, he hung around the counter harassing the MSI staff members. He hounded them for free gifts, food and drinks, while complaining that they were “indifferent” to him.[adrotate group=”2″]
Things got so bad, they almost called security to escort him out. In the end, they gave him some water and cupcakes, as well as some freebies, including an MSI backpack, just to get him to stop harassing them.
Pro Tip #6 : NEVER harass the folks managing a major event. They’re often too busy to deal with “special requests”. If they do not provide you food and drinks, PLEASE DON’T BEG. Your reputation is worth FAR MORE than some sandwiches and coffee!
Pro Tip #7 : See Pro Tip #4. If you absolutely must have that cute MSI dragon figurine, wait until things quiet down and then ask… POLITELY… if you may have one because you just LOOOOOOVE the MSI dragon. DO NOT COMPLAIN if they decline. It’s not the end of the world!
Next Page > What Did Ming Hua News Do? (Part 2)