No, There Was No GeForce GTX 1070 Price Cut!

With the launch of the NVIDIA GeForce GTX 1070 Ti, rumours have been swirling around the GeForce GTX 1070. Some say NVIDIA is dropping it from the market. Others say that there is a GeForce GTX 1070 price cut. However, the rumours are all false. It is very much alive, and NVIDIA has no plans to cut its price.

Yes, you read that correctly – there was no GeForce GTX 1070 price cut. Not now, not even back in March. NVIDIA never announced any price adjustments of the GeForce GTX 1070.

In this article, we will clarify the history and price cuts of the NVIDIA GeForce 10 Series graphics cards. Please share this out so people won’t get confused by the earlier reports of a GeForce GTX 1070 price cut.

GeForce GTX 1070 Price Cut - It's Not Dead, Just Cheaper!

Updated @ 2017-11-02 : Added The History of GeForce 10 Series Prices. Clarified the GeForce GTX 1070 price cut rumours.

Updated @ 2017-10-31 : Added a clarification by NVIDIA on the GeForce GTX 1070 price cut. Updated the article with the new details, and some corrections.

Originally posted @ 2017-10-29

 

Was There A GeForce GTX 1070 Price Cut? Updated!

When NVIDIA announced the GeForce GTX 1080 Ti on 28 February 2017, they also announced price cuts for the GeForce GTX 1080 Founders Edition and GeForce GTX 1070 Founders Edition. At that time, it was mentioned in many articles that NVIDIA also cut the prices of the regular GeForce GTX 1080 and GeForce GTX 1070 cards.

Those articles are only partly true. The fact is only the regular GeForce GTX 1080 received a price cut. There was no GeForce GTX 1070 price cut, even back in March 2017.

Coming to the present, and the release of the GeForce GTX 1070 Ti graphics card, there is no accompanying GeForce GTX 1070 price cut either. The GeForce GTX 1070 remains priced at $399 (Founders Edition) with a base price of $379.

Factoid : $499 was the original price of the GeForce GTX 1070 Founders Edition, when NVIDIA launched it on 10 June 2016. The base price for the GeForce GTX 1070 was $379, and has remained so until today.

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Even without a price adjustment, the GeForce GTX 1070 and the new GeForce GTX 1070 Ti brackets the Radeon RX Vega 56, which is priced at $399. Here’s a quick comparison of their key specifications and prices.

Models GPU Cores GPU Clock Texture Fill Rate Pixel Fill Rate Memory Memory
Bandwidth
Current
MSRP
Radeon RX
Vega 64
4096 1247 MHz
1546 MHz
319 GT/s
396 GT/s
80 GP/s
99 GP/s
8 GB HBM2 484 GB/s $499
GeForce
GTX 1070 Ti
2432 1607 MHz
1683 MHz
244 GT/s
256 GT/s
122 GP/s
128 GP/s
8 GB GDDR5 256 GB/s $449 (F Ed.)
$449
Radeon RX
Vega 56
3584 1156 MHz
1471 MHz
259 GT/s
330 GT/s
74 GP/s
94 GP/s
8 GB HBM2 410 GB/s $399
GeForce
GTX 1070
1920 1506 MHz
1683 MHz
181 GT/s
202 GT/s
96 GP/s
108 GP/s
8 GB GDDR5 256 GB/s $399 (F Ed.)
$379

As always, take a look at The Desktop Graphics Card Comparison Guide for more specifications!

 

The History Of GeForce 10 Series Prices New!

With help from Bryan Del Rizzo, Global PR Manager, NVIDIA GeForce, here is a table that summarises the history of the GeForce 10 Series prices.

Models Launch Date Launch Price Price Cut Date Current Price Difference
GeForce GTX 1080 Ti
Founders Edition
10 March 2017 $699 Never $699
GeForce GTX 1080 Ti 10 March 2017 $699 Never $699
GeForce GTX 1080
Founders Edition
27 May 2016 $699 28 February 2017 $549 $150
GeForce GTX 1080 27 May 2016 $599 28 February 2017 $499 $100
GeForce GTX 1070 Ti
Founders Edition
2 November 2017 $449 Never $449
GeForce GTX 1070 Ti 2 November 2017 $449 Never $449
GeForce GTX 1070
Founders Edition
10 June 2016 $449 28 February 2017 $399 $50
GeForce GTX 1070 10 June 2016 $379 Never $379
GeForce GTX 1060 6GB
Founders Edition
19 July 2016 $299 Never $299
GeForce GTX 1060 6GB 19 July 2016 $249 Never $249
GeForce GTX 1060 3GB 18 August 2016 $199 Never $199
GeForce GTX 1050 Ti 25 October 2016 $139 Never $139
GeForce GTX 1050 25 October 2016 $109 Never $109
GeForce GT 1030 17 May 2017 $80 Never $80

As you can now see, only three GeForce 10 series graphics cards were ever discounted – the GeForce GTX 1080 Founders Edition, the regular GeForce GTX 1080, and the GeForce GTX 1070 Founders Edition. They saw price cuts from $50 to $150.

 

Bracketing The Vega 56

Although many critics say that the GeForce GTX 1070 Ti is pointless or stupid, it actually makes a lot of sense for NVIDIA. With the GeForce GTX 1070 price cut, gamers now face these options :

This puts the Vega 56 in the unenviable position of losing to the GTX 1070 Ti in performance, and losing to the GTX 1070 in price.

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