With the launch of the NVIDIA GeForce GTX 1070 Ti, rumours have been swirling around the GeForce GTX 1070. Some say NVIDIA is dropping it from the market. Others say that there is a GeForce GTX 1070 price cut. However, the rumours are all false. It is very much alive, and NVIDIA has no plans to cut its price.

Yes, you read that correctly – there was no GeForce GTX 1070 price cut. Not now, not even back in March. NVIDIA never announced any price adjustments of the GeForce GTX 1070.

In this article, we will clarify the history and price cuts of the NVIDIA GeForce 10 Series graphics cards. Please share this out so people won’t get confused by the earlier reports of a GeForce GTX 1070 price cut.

 

Was There A GeForce GTX 1070 Price Cut? Updated!

When NVIDIA announced the GeForce GTX 1080 Ti on 28 February 2017, they also announced price cuts for the GeForce GTX 1080 Founders Edition and GeForce GTX 1070 Founders Edition. At that time, it was mentioned in many articles that NVIDIA also cut the prices of the regular GeForce GTX 1080 and GeForce GTX 1070 cards.

Those articles are only partly true. The fact is only the regular GeForce GTX 1080 received a price cut. There was no GeForce GTX 1070 price cut, even back in March 2017.

Coming to the present, and the release of the GeForce GTX 1070 Ti graphics card, there is no accompanying GeForce GTX 1070 price cut either. The GeForce GTX 1070 remains priced at $399 (Founders Edition) with a base price of $379.

Factoid : $499 was the original price of the GeForce GTX 1070 Founders Edition, when NVIDIA launched it on 10 June 2016. The base price for the GeForce GTX 1070 was $379, and has remained so until today.

Even without a price adjustment, the GeForce GTX 1070 and the new GeForce GTX 1070 Ti brackets the Radeon RX Vega 56, which is priced at $399. Here’s a quick comparison of their key specifications and prices.

Models	GPU Cores	GPU Clock	Texture Fill Rate	Pixel Fill Rate	Memory	Memory Bandwidth	Current MSRP
Radeon RX Vega 64	4096	1247 MHz 1546 MHz	319 GT/s 396 GT/s	80 GP/s 99 GP/s	8 GB HBM2	484 GB/s	$499
GeForce GTX 1070 Ti	2432	1607 MHz 1683 MHz	244 GT/s 256 GT/s	122 GP/s 128 GP/s	8 GB GDDR5	256 GB/s	$449 (F Ed.) $449
Radeon RX Vega 56	3584	1156 MHz 1471 MHz	259 GT/s 330 GT/s	74 GP/s 94 GP/s	8 GB HBM2	410 GB/s	$399
GeForce GTX 1070	1920	1506 MHz 1683 MHz	181 GT/s 202 GT/s	96 GP/s 108 GP/s	8 GB GDDR5	256 GB/s	$399 (F Ed.) $379

As always, take a look at The Desktop Graphics Card Comparison Guide for more specifications!

 

The History Of GeForce 10 Series Prices New!

With help from Bryan Del Rizzo, Global PR Manager, NVIDIA GeForce, here is a table that summarises the history of the GeForce 10 Series prices.

Models	Launch Date	Launch Price	Price Cut Date	Current Price	Difference
GeForce GTX 1080 Ti Founders Edition	10 March 2017	$699	Never	$699	–
GeForce GTX 1080 Ti	10 March 2017	$699	Never	$699	–
GeForce GTX 1080 Founders Edition	27 May 2016	$699	28 February 2017	$549	$150
GeForce GTX 1080	27 May 2016	$599	28 February 2017	$499	$100
GeForce GTX 1070 Ti Founders Edition	2 November 2017	$449	Never	$449	–
GeForce GTX 1070 Ti	2 November 2017	$449	Never	$449	–
GeForce GTX 1070 Founders Edition	10 June 2016	$449	28 February 2017	$399	$50
GeForce GTX 1070	10 June 2016	$379	Never	$379	–
GeForce GTX 1060 6GB Founders Edition	19 July 2016	$299	Never	$299	–
GeForce GTX 1060 6GB	19 July 2016	$249	Never	$249	–
GeForce GTX 1060 3GB	18 August 2016	$199	Never	$199	–
GeForce GTX 1050 Ti	25 October 2016	$139	Never	$139	–
GeForce GTX 1050	25 October 2016	$109	Never	$109	–
GeForce GT 1030	17 May 2017	$80	Never	$80	–

As you can now see, only three GeForce 10 series graphics cards were ever discounted – the GeForce GTX 1080 Founders Edition, the regular GeForce GTX 1080, and the GeForce GTX 1070 Founders Edition. They saw price cuts from $50 to $150.

 

Bracketing The Vega 56

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Although many critics say that the GeForce GTX 1070 Ti is pointless or stupid, it actually makes a lot of sense for NVIDIA. With the GeForce GTX 1070 price cut, gamers now face these options :

• Purchase the AMD Radeon RX Vega 56 for $399, or
• Purchase the equivalent NVIDIA GeForce GTX 1070 for $379 – $399, or
• Purchase the new and faster NVIDIA GeForce GTX 1070 Ti for $449 onwards.

This puts the Vega 56 in the unenviable position of losing to the GTX 1070 Ti in performance, and losing to the GTX 1070 in price.

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