Buy the ARP T-Shirt! BIOS Optimization Guide Money Savers!
 
 25 January 2013
 N/A
  N/A
 Editorials
 Dr. Adrian Wong
 1.0
 Discuss here !
 6051
 
   
The Tech ARP 2014 Mega Giveaway Contest (Week 14)
We have been working hard to arrange a ton of prizes, which we will give away every w... Read here
Hard Disk Drive Performance Comparison Guide Rev. 5.5
Ever wanted a guide on hard drive performance, where you can compare the performance ... Read here
   
Buy The BOG Book Subscribe To The BOG! Latest Money Savers!
ED#145 : Facebook Lies In Its Advertisements
Digg! Reddit!Add to Reddit | Bookmark this article:

ED#145 : Facebook Lies In Its Advertisements

My problem with Mark Zuckerberg taking Facebook public isn't that he gets to make a gazillion dollars - this is capitalism, remember? Or that many Facebook shareholders feel that they were ripped off in the IPO - caveat emptor, my friends!

My problem with him taking Facebook public is that he no longer seems to be focused on "making the world open". Instead, he seems to be more beholden to the shareholders, and proving to them and the world that he can monetize the huge Facebook community.

Now, I have nothing against corporations making money. After all, corporations are people, aren't they? They should be entitled to a decent living wage like everyone else. Well, at least that's what Mitt Romney says. The only thing I'm against is corporations lying to make money. I'm pretty sure there's a law or two against such things.

 

Facebook Moves From Suggestions To Lies

When Facebook started inserting Suggested Pages, it didn't bother me one bit. As someone who relies on advertisements to pay the bills, I'm a big fan of advertisements as a way to keep information and services on the Internet not only free, but also available to one and all. However, Facebook appears to have taken a wrong turn recently.

Yesterday, Facebook informed me that one of my friends claimed an offer from Astro, a local satellite TV provider. Note that it clearly stated that he "claimed an offer from Astro World of Movies".

I was personally interested because I recently subscribed to Astro. I clicked on the title to find out more, and it listed the full offer that my friend apparently accepted.

It so happened that the deal I received from Astro was better than this offer, so I messaged my friend to tell him that there was a better offer and that he might want to consider it instead. He was literally flabbergasted because he had absolutely no idea what the heck I was talking about. He never read about or claimed such an offer from Astro. In fact, he subscribed to Astro more than a year ago, and was only a fan of their Facebook page!

This made me take a closer look at the notification. I then noticed the Sponsored label below, which designates a Facebook advertisement.

I clicked on the Get Offer link just to check it out, and Facebook immediately sent me an e-mail with the offer. As you can see from the pop-up notice, this is a genuine offer by Astro because you actually have to redeem the offer at http://support.astro.com.my.

Obviously, Astro paid Facebook to promote the offer. I doubt Astro was intentionally deceptive about my friend accepting their offer. They probably don't care what Facebook did, as long as they see results - a high number of click-throughs and claimed offers. So the blame lies squarely on Facebook's shoulders.

My friend did not receive or accept any offer from Astro, yet Facebook posted a notification that he did. It's misleading at best, and an outright lie, if we want to be frank. Even if my friend was a fan of Astro's Facebook page, that doesn't give Facebook the right to lie about his acceptance of any promotions by Astro.

Again, I have nothing against Facebook trying to make a little dough off us. After all, they are providing a valuable service free of charge. The least we can do is let them run a few advertisements. However, we should draw the line at lies and misleading advertisements. It's one thing to "recommend" a sponsor's service or products, it's quite another thing to lie about your friends buying or accepting a certain offer when they did no such thing.

 

Other Scoops

If you have a scoop you want to share with us, just contact us! It doesn't have to be Internet-related. It can be anything in the tech industry, from mobile phones to P2P software. Just drop us a message!

 

Support Tech ARP!

If you like our work, you can help support out work by visiting our sponsors, participate in the Tech ARP Forums, or even donate to our fund. Any help you can render is greatly appreciated!

 

Questions & Comments

If you have a question or comment on this editorial, please feel free to post them here!

Date

Revision

Revision History

25-01-2013

1.0

Initial Release.





 
   
Galaxy GeForce GTX 260+ OC Graphics Card Review
Western Digital 150 GB Raptor X Serial ATA Hard Drive Review
Reducing The Power Consumption Of Overclocked PCs Rev. 2.0
Upcoming Intel Processor & Memory Technologies
Windows Desktop Heap Tweak Guide
Jetart Xpanel DT5000 Multi-Purpose Display Panel Review
SimpleTech PC4000 Nitro Dual-Channel Kit Review
ABIT DiGiDice Small Form Factor System Mega-Review
Marauderz Portable USB Battery Extender
Definitive Review of the Crucial PC2100 DDR-SDRAM

 


Copyright © Tech ARP.com. All rights reserved.