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The Event

The emcee of the event was Cheryl Samad. She was exactly like what she was on Malaysian Idol - pretty, friendly and articulate.

Cheryl Samad, of Malaysian Idol fame

The event started with Cheryl giving a short overview of the launch and Intel's objectives.

Cheryl Samad, starting it off!

After that, she handed it off to Intel Malaysia's marketing manager, Alvin Phey, who gave us the low-down on the whole Intel campaign.

Alvin Phey

It is quite an extensive media campaign. So, I will just summarize it for you in this article.

Alvin Phey

Intel's PR Manager, Norhizam Kadir was also there to add a little jazz to the event.

Norhizam Kadir

Okay, let me break down Intel Malaysia's new campaign into easily-digestible bits.

The campaign comprises of five different programmes :

  • Centrino experience zones at selected Starbucks outlets
  • Unique Intel concept of being "unwired" at selected mamak stalls
  • Intel notebook bag design competition
  • Channel V contests
  • contests

Now, let's go into their details one-by-one and see what's in store for us!


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