Petaling Jaya, 16 March 2017 – XOX MOBILE and Universal Music Malaysia, the local arm of Universal Music Group (UMG), the world leader in music-based entertainment, have formed a first-of-its-kind partnership to deliver innovative digital music content as part of XOX Mobile’s focus to reward their loyal subscribers.
XOX Berhad Group CEO, Mr Ng Kok Heng, and Universal Music Group for Malaysia and Singapore’s Managing Director, Mr. Kenny Ong, were present to launch the ONEXOX Universal Music Starter Pack (or known as ONEMUSIC Edition Starter Pack) together with ONEXOX Friends MTV VJ and singer Fazura, pop-rock group Bunkface and popular singing & acting duo ThomasJack held at Sunway Pyramid Mall today.
ONEMUSIC Edition Starter Pack
The ONEMUSIC Edition Starter Pack will give subscribers unparalleled access to digital music and music showcases. This includes special ticket offers, artistes’ merchandise and exclusive experiences of meet & greet, up-close encounters with local and international artistes within the Universal Music family. The ONEMUSIC Edition Starter Pack can be purchase via www.xox.com.my with free delivery nationwide and via Universal Music Malaysia’s distribution channels.
“Our subscribers are young, and getting younger. Digital content, especially music is important to them and their lifestyles. Understanding what they want, and how they want it delivered; our digital content platform will be our channel of delivery to them,” said Mr Ng.
“In 2017, XOX MOBILE will be ramping up our rewards to subscribers to thank them for their support, and to differentiate ourselves from other players in the market. It will give our subscribers special access and privileges to Universal Music’s stellar line-up of artistes, which our subscribers will appreciate. We will be launching more digital contents working with Universal Music in the near future,” concluded Mr. Ng.
Universal Music Malaysia and Singapore’s Managing Director, Mr. Kenny Ong also highlighted the many added benefits of the ONEMUSIC Edition Starter Pack, which includes special offers on concert and showcase tickets organized by Universal Music Malaysia, as well as attractive discount deals on their products at selected CD-Rama outlets and Lazada. Users will also be invited to artist workshops and flyaways, along with first hand exclusivity on all their latest updates, upcoming concerts and pre-release purchases.
“Users will also get to enjoy exciting, money can’t buy experiences with Universal Music’s artists, much like when selected XOX MOBILE subscribers were given the opportunity to play in a futsal tournament with the members of Bunkface, in conjunction with the band’s 10th anniversary concert last year. These experiences gives music-lovers and fans a chance to connect directly with their favourite musicians.” Mr Ong added.