The ‘Be Free’ and ‘Save the Couch Potato’ campaigns were created to provide solutions and meet the evolving demand of the consumer. The products featured in the ‘Be Free’ campaigns, the Logitech K480, Logitech K380 and Logitech M337, were designed specifically to address the needs of the consumers who use multiple devices with different operating systems. Additionally, the Logitech K400 Plus, was created to ‘Save the Couch Potato’ and designed for those who want to work, create and relax from the comfort of their couches.
The Logitech K480 was designed from the need to be able to connect to multiple devices with different operating seamlessly. With its Bluetooth connectivity and Easy-Switch function, consumers can ‘Be Free’ and work with up to three devices simultaneously. The Logitech K480 has received positive feedback from the general public.
The Logitech K380 is also smaller and more compact than its predecessor which makes it more portable and easy to carry around. Additionally, the Logitech M337 also allows users to ‘Be Free’ as it easily connects to devices regardless of preferred operating system.
The Logitech K400 Plus was launched in response to the growing Smart TV and PC-to-TV Entertainment market. Aimed at saving the ‘Couch Potato’, the Logitech K400 Plus offers us the ease of controlling their TV via their PC from the comfort of their couches. In designing the Logitech K400 Plus, Logitech collaborated with other electronics manufacturers to create the perfect living room keyboard. Since it’s debut in South East Asia, the Logitech K400 Plus has received tremendous feedback.